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Advertising Industry

Digital marketing and advertising industry overview - eMarketer

Predictions 2025: The Media Industry Resolves 2024’s Unruly Unknowns - Forrester

Advertising Industry Investments In AI Soar in 2024 - Radio Ink

P&G’s Marc Pritchard on Addressing the Complexities in the Advertising Industry - BeetTV

Ad industry coalition targeted by conservatives - Axios

2023 U.S. Digital Advertising Industry Hits New Record, According to IAB’s Annual Internet Advertising Revenue Report - IAB

Marketing 101: Terry Crews, Common, Camila Cabello and Top Executives on Advertising Challenges in the Age of AI, TikTok and ‘Infinity Loop’ Strategies - Variety

Topic: Digital advertising in the U.S. - Statista

Comcast's potential cable networks separation will test the appetite for media reconfiguration - CNBC

Google Advertising

Google Ads Optimization Score now reveals specific competitor impacts - Search Engine Land

Google Ads Adds Segmenting Option To PMax Asset Groups In Reports - Search Engine Roundtable

New features and controls for your AI-powered campaigns - The Keyword

Scoop: Google will block election ads after polls close - Axios

Google Executive Overseeing Search and Advertising Leaves Role - The Wall Street Journal

Simpler data privacy for advertisers with confidential matching - The Keyword

New ways for marketers to reach customers with AI Overviews and Lens - The Keyword

Google Ads announces 11-year data retention policy - Search Engine Land

Advertising Network

United’s ad network is flying high - Marketing Brew

Blockchain-Ads New Partner Program Welcomes LeanMarketing-Crypto as a Certified Agency - Crypto Times

PMG Joins Conscious Advertising Network - Little Black Book - LBBonline

Top Incentivized Advertising Networks (2024) - Business of Apps

GoTransit Media Group expands into Perth with new taxi advertising network - Campaign Brief WA

The Publisher's Lens: 3 Critical Reasons to Adopt Ad Network Diversification for Growth - Adgully

Top 8 Crypto Ad Networks for 2024 - Influencer Marketing Hub

PMG joins Conscious Advertising Network to promote ethical advertising - Marketing Beat

Meet the Google TV network - The Keyword

Mobile Advertising

Google AdMob launches new controls for high-engagement mobile ads - Search Engine Land

Top Mobile Advertising Companies (2021) - Business of Apps

AppLovin’s 310% Surge: The AI Ad-Tech Titan Surpassing Nvidia in 2024 - CEO Today

What Is Mobile Advertising? How To Use Mobile Ads (2024) - Shopify

Essential Strategies for Local Mobile Marketing Small Business Success - Small Business Trends

InMobi Advertising Named a ‘Strong Performer’ and ‘Mobile Must-Have’ in New Report on Sell-Side Platforms with Highest Possible Scores Across 12 Criteria - Business Wire

Top mobile ad markets worldwide 2022 - Statista

Dispelling the myths of mobile advertising on the open internet - Digiday

Phunware stock climbs 18% after mobile-advertising company touts generative AI - MarketWatch

Online Advertising

Google launches curation service in its ad manager for agencies to find deals - Ad Age

Online advertising and marketing law update: The Federal Trade Commission’s rule banning fake and other misleading reviews - The Business Journals

Potential Meta AI Search Engine Could Disrupt Online Ad Market - E-Commerce Times

In Depth: AI Is Taking Internet Advertising by Storm, but at What Cost? - Caixin Global

Topic: Digital advertising in the U.S. - Statista

Results from Alphabet and Snap lift shares of online ad sellers - Reuters

Improving online advertising through product and infrastructure - Mozilla & Firefox

Forrester: Online ad tolerance rises while trust remains low - Marketing Dive

Amazon's advertising business grew 19% in the third quarter - CNBC

(PDF) Online Advertising and Fraud Click in Online Advertisement: A Survey - ResearchGate