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Advertising News

Advertising: 2022November16Wednesday

New Study Shows Unhealthy Food Advertising Continues to Disproportionately Target Consumers of Color - UConn Today - University of Connecticut

Why Airbnb sees in-house advertising creative as the key to brand success - Fast Company

THE AMERICAN ADVERTISING FEDERATION (AAF), TOGETHER WITH IHEARTMEDIA AND KNOWN, LAUNCH NEW PODCAST SERIES, "FUTURE LEGENDS OF ADVERTISING" - PR Newswire

Go Addressable Survey Finds 81% of Advertisers Satisfied - Next TV

Eli Lilly pulls millions in Twitter advertising after fake account debacle — report - Endpoints News

Will Vermont’s Restrictions on Weed Advertising Stunt the New Industry? - Seven Days

TikTok Builds Itself Into an Ads Juggernaut - The New York Times

Green Advertising First to Market: Bidtellect Adopts Scope3 to Offer Carbon Transparency, Helping Advertisers Take Immediate Action to Reduce Carbon Footprint - Yahoo Finance

Legal Tech Advertising Lights Up Vegas - Above the LawAbove the Law - Above the Law

Kantar Predicts Media and Advertising Trends for 2023 - Next TV

Google Advertising : 2022November16Wednesday

Google Analytics 4: Three Metrics You Should Know To Optimize Google Ads - Search Engine Journal

Google's New Ad Insights Feature & 7 Tips For Competitive Ad Research - Search Engine Journal

Performance Max transition: Key trends for Google advertisers - Search Engine Land

Google Ads' cost per lead is going up and conversion rates are falling - Insider Intelligence

Google Ads turns 22: A look back at the biggest changes and advances in search - Search Engine Land

What is Google Hotel Ads? - Your ultimate guide to Google Hotel Ads - Hospitality Net

Google settles location-tracking case for $392 million - NPR

How Google's Ad Business Funds Disinformation — ProPublica - ProPublica

Money-Saving Placement Exclusion Script for Google Ads - Search Engine Journal

Google Makes Audio Ads Available To All Advertisers - Search Engine Journal

Facebook Advertising : 2022November16Wednesday

Facebook Ads Vs Google Ads; Which Is More Expensive? - StartupGuys.net

Facebook Has A Thriving Black Market Of Fraudulent Ad Accounts, Passports And Driver's Licenses - Forbes

A Musician's Guide to Facebook & Instagram ads in 2022 - hypebot.com

Facebook and Google face skeptics on Wall Street this week amid digital ads collapse - CNBC

What Brands Need to Know About Facebook Marketing - CMSWire

Political advertisers shift spending from Facebook to streaming platforms ahead of midterms - CNBC

Facebook Updates Ad Terms Granting Itself More Leeway in Testing - EcommerceBytes

Apple's new App Store rules over 'boosted ads' provoke Facebook again - CNBC

Ordering tools from sketchy-looking Facebook ads - Boing Boing

Facebook Segments Ads by Race and Age Based on Photos Whether Advertisers Want It or Not, Study Says - Gizmodo

Advertising Market: 2022November16Wednesday

Ad market worse than during lows of the pandemic, says Warner Bros Discovery CEO David Zaslav - CNBC

Online Advertising Market 2022: Size (US$ 349.6 Billion by 2027), Growth (CAGR of 10.9%), Top Companies: - EIN News

YouTube's shrinking ad business is an ominous sign for the battered online ad market - CNBC

Complexity for Marketers Has Meant Opportunity for Ad Agencies - The Wall Street Journal

Digital ad market shows 'signs of life' but economy clouds 2023 outlook - Reuters

Scary, Fun Times In Digital Advertising - Forbes

Global Contextual Advertising Market Set for Rapid Growth and Trend by 2022-2029 | Google (US), Media.net (Dubai), Facebook (US), Microsoft (US), Amazon.com (US), AOL (Austria), Yahoo (US), Twitter (US) – The C-Drone Review - The C-Drone Review

Global Contextual Advertising Market Garnered around USD 211 Billion in 2021 and to Grow with a CAGR of ~18% through 2022-2031; Online Sales Upsurge and Rising Smartphone Ownership Remain Key Growth Factors – Kenneth Research - GlobeNewswire

Ad spend declines for fourth consecutive month in September, report finds - Marketing Dive

Smart Advertising Market to Witness Massive Growth at a CAGR of 19.4% During Forecast Period | Top Players: Lamar Advertising Company, OUTFRONT Media Inc., CIVIQ Smartscapes, Clear Channel Outdoor Holdings, Inc., Exterion Media (UK) Limited - Digital Journal

Advertising Network: 2022November16Wednesday

AdCombo, a Unique Advertising Network Platform, has Changed CPA Marketing with High Payouts. - EIN News

Report: Apple builds streaming advertising network ahead of 2023 MLS season - SportsPro Media

Brands and marketers take a stand on climate disinformation - Campaign US

Microsoft Video Ads Are Now Broadly Available - Search Engine Journal

New Research Gives Users Another Reason to Hate Unwanted Ads | News Center - Georgia Tech News Center

Advertisers Grapple With Industry's Role at UN Climate Talks - Adweek

Familiprix Joins Stingray Advertising’s Retail Audio Advertising Network - Yahoo Finance

Inside Apple's Love-Hate Relationship With Its $4 Billion Ads Business - The Information

The Conscious Advertising Network partners with Dentsu Creative for Podcast Series Conscious Thinking - Little Black Book - LBBonline

Amid losses, Uber driven to become advertising network - The Register

Advertising Industry: 2022November16Wednesday

TikTok, Struggling With Slowing Digital-Advertising Industry, Lowers Ad-Revenue Outlook - The Wall Street Journal

Elon Musk has caused an advertiser revolt. It's not advertising's fault! - Slate

Big Tech Layoffs: Will the advertising industry benefit from big tech mass layoffs? - Moneycontrol

How The Industry Must Tackle Digital Advertising’s Massive Carbon Footprint In 2023 - The Drum

Google's earnings are a 'bad omen' for digital ad industry - CNN

Will Vermont’s Restrictions on Weed Advertising Stunt the New Industry? - Seven Days

Zacks Industry Outlook Highlights Liberty Media and Reservoir Media - Nasdaq

Marketing industry witnessing transformation from brand-led world to consumer-led world: Dentsu - CNBCTV18

FullThrottle Appoints Advertising Industry Leader Joy Baer to Board of Directors to Guide Next Stage of Rapid Growth - GlobeNewswire

Hispanic Marketing Industry Evolution (Part II) - Forbes