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Advertising News

Advertising: 2017August21Monday

Advertising's Enfant Terrible - AdAge.com

RIP Jerry Lewis, Whose Advertising Work Included Polaroid, Coke, And More - Fast Company

Advertising Is Commoditized -- But You Don't Have To Be - Forbes

SY Lau, Chairman of Tencent Advertising: A modern, Big Data-based advertising era is coming - Markets Insider

TV Advertising Is Challenging, But Measurement Offers A Lifeline - AdExchanger

News Tribune hires new advertising director - Duluth News Tribune

Interpublic: Better Times for Advertising? - Moneyshow.com (registration)

Breitbart News: Nearly 2600 advertisers have pulled advertising from the far-right website - The Independent

Digital ad spend expected to grow at 33% by December 2017 - Economic Times

Immersv raises $10.5M to shake up mobile advertising with some ... - TechCrunch

Google Advertising : 2017August21Monday

Why Tech Giants Like Google and Amazon Are Spending Big On TV Ads - MediaPost Communications

Google Warns Publishers Serving Annoying Ads | Digital - AdAge - AdAge.com

Google should consider pulling plug on advertising 'misleading' secondary ticketing sites like Viagogo, say MPs - The Sun

AT&T believes it can reinvent the advertising business with Google and Facebook in mind - Dallas News

Yes, Google Can Keep Dominating Advertising - Bloomberg Gadfly - Bloomberg

Chinese Rivals Move on Facebook, Google Ad Revenue - Investopedia

Google Profits Drop $2.7B on the Back of EU Fine, While Brand Safety Has Zero Impact - AdAge.com

Google and Facebook Still Reign Over Digital Advertising - WIRED

Google's native ad blocker for Chrome shows up in Android developer build - TechCrunch

CMO Today: Google's 'First Click Free' Changes; NBCU's Data Play; King Tests Mobile Gaming Ads Again - Wall Street Journal (subscription)

Online Advertising : 2017August21Monday

Wal-Mart is quietly growing its online advertising business, analyst says - CNBC

Walmart follows Amazon into an online advertising battle - Mashable - Mashable

Online bookmaker NGS Bet launches European ad campaign with Media Agency Group - The Drum

'We should not be made to relive those moments': Pampers changes controversial premature babies advert following ... - Daily Mail

Forbes Communications Council Members Stress Equal Pay, Disrupt Online Advertising And More - Forbes

Google and Facebook Still Reign Over Digital Advertising - WIRED

Why Tech Giants Like Google and Amazon Are Spending Big On TV Ads - MediaPost Communications

Google, like Facebook, unfurls subscription tool for publishers - The Star Online

Global online ad spend set for nearly double digit growth until 2021 - AMEinfo

Online advertising 'struggles to target UK women' - Campaign - CampaignLive

Advertising Agency: 2017August21Monday

Advertising's Enfant Terrible - AdAge.com

NYPD Eyes Entertainment Ad Agency for $54M Diversity Recruitment Push - DNAinfo

Relativity Media Sued by Digital Ad Agency - Variety

The Ad Agency Behind “Virginia Is For Lovers” Says “Virginia Is For Everyone” - Fast Company

Australian Advertising Agency Still Celebrating That Global Content Marketing Award - Adweek

Advertising agency's stock plunges 12% and the CEO is blaming 'political gridlock' - CNBC

Broadway Marketing and Advertising Agency, RPM, Launches - Broadway World

Droga5 Wants to Introduce Poets, Playwrights to Advertising - AdAge.com

Verditek subsidiary wins trial contract with Italian ad agency - DIGITALLOOK

Domino's® Extends Partnership With Longtime Creative Agency CP+B - Markets Insider

Advertising and Marketing: 2017August21Monday

Tapping into the potential of lock screens for mobile advertising - Marketing Tech

Report: Is Walmart a digital advertising dark horse? - Marketing Dive

Advertising's Enfant Terrible - AdAge.com

Interpublic: Better Times for Advertising? - Moneyshow.com (registration)

Cook Islands to build out digital marketing strategy after programmatic advertising success - CMO

India Inc to spend Rs 24000 crore on advertising, marketing and promotion - Economic Times

Roundup of recent advertising/marketing/PR agency wins - Kansas City Business Journal

Competition watchdog finally bites down on 'terrible' advertising for NBN - The Sydney Morning Herald

Ex-WTHR meteorologist Nicole Misencik joins Indy marketing firm - Indianapolis Star

Australian Advertising Agency Still Celebrating That Global Content Marketing Award - Adweek

Advertising Industry: 2017August21Monday

Advertising's Enfant Terrible - AdAge.com

What's Next for Alphabet in the Advertising Industry? - Market Realist

No More Tears: Are Advertisers Trying Too Hard to Make You Cry? - AdAge.com

Inside Advertising's New Sober Industry Support Network - AdAge.com

Microsoft, Intel Announce Blockchain Framework Ahead Of Adoption By Advertising Industry - MediaPost Communications

European regulators are about to kill the digital media industry - Business Insider

Analyzing the Advertising Industry in China 2017 - Research and Markets - Business Wire (press release)

6 Stars That Are Taking The Advertising World By Storm - soompi

Media Companies and Buyers Are Finally Getting Serious About Data and Audience-Targeted Advertising - Adweek

Industry Insight: Newsrooms Might Have to Get Bigger, Go Deeper to Unlock Reader Revenue - Editor 7 Publisher