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Advertising News

Advertising: 2017August02Wednesday

Discovery gains female advertising audience with Scripps deal - Reuters

OTT Devices Hold Clear Advertising Advantage: Study | Multichannel - Multichannel News

Ledger-Enquirer's advertising executive to oversee Macon as well - Columbus Ledger-Enquirer

FreeWheel Joins Next TV Summit, Advanced Advertising as Gold Sponsor - Broadcasting & Cable

Pandora Media's revenue beats on advertising boost - Reuters

Advertising On Social Media Has Become de rigueur - MediaPost Communications

Pandora beats Wall Street expectations; advertising, subscription revenues grow - Fox Business

That Time I Said 'F*** No' to a Hotel's 'Advertising Opportunity' - PetaPixel (blog)

Treasure Hunt: Ice Screamers and Antique Advertising conventions will be back - Reading Eagle

MediaCrossing emerges as force in digital advertising ... - The Advocate

Google Advertising : 2017August02Wednesday

Google Is Matching Your Offline Buying With Its Online Ads, But It Isn't Sharing How - Slate Magazine (blog)

Google Said to Offer Publishers A New YouTube Deal - AdAge.com

Google's native ad blocker for Chrome shows up in Android developer build - TechCrunch

Google tracks what you spend offline to prove its online ads work. And privacy folks are furious - The Register

Google, Facebook show power of ad duopoly as rivals stumble - Reuters

An ad-supported internet isn't going to be sustainable in emerging markets - Quartz

Quarterly earnings for Google, Facebook reflect growing dominance ... - Washington Post

Google finding bogus ads on programmatic exchanges - Business ... - Business Insider

Yes, Google Can Keep Dominating Advertising - Bloomberg Gadfly - Bloomberg

Google leads the world in digital and mobile ad revenue - Recode

Online Advertising : 2017August02Wednesday

Online advertising is one of Amazon's fastest-growing businesses - Business Insider

Report: Offline and Online Advertising ROI on Path to Converge - Markets Insider

An ad-supported internet isn't going to be sustainable in emerging markets - Quartz

Google Is Matching Your Offline Buying With Its Online Ads, But It Isn't Sharing How - Slate Magazine (blog)

Google and Facebook Still Reign Over Digital Advertising - WIRED

Paid-Search ROI Continues To Fall 08/02/2017 - MediaPost - MediaPost Communications

Fraud-free online advertising is nearly impossible – if P&G can't do it nobody can - Mumbrella Asia

Forbes Communications Council Members Stress Equal Pay, Disrupt Online Advertising And More - Forbes

Watchdog Group Files Complaint Over Google Tracking In-Person Purchases - NPR

Philly start-up targets 'Wild West' of online advertising - Philly.com (blog)

Advertising Agency: 2017August02Wednesday

Church's Selects JWT Atlanta as New Advertising Agency ... - QSR magazine (press release) (registration)

Ad agency that created “Hello Brooklyn” tasked again - NetsDaily

Advertising agency plunges 12%; CEO blames 'political gridlock' - CNBC

Infiniti Turns to 72andSunny for Creative Help - AdAge.com

West Michigan digital ad agency buys traditional media buying agency - MLive.com

Lawyers for St. Louis' Osborn & Barr Move to Dismiss Suit Tying Agency to Monsanto Cancer Claims - AgencySpy

Seven Agency Groups Make the Cut for McDonald's Local Advertising - AdAge.com (blog)

Church's Chicken Names JWT Atlanta as Creative Agency of Record - AgencySpy

Inside Advertising's New Sober Industry Support Network - AdAge.com

The Escape Pod Wins a 2017 Ad Age Small Agency of the Year Award - Business Wire (press release)

Advertising and Marketing: 2017August02Wednesday

India Inc to spend Rs 24000 crore on advertising, marketing and promotion - Economic Times

In advertising, marketing diversity needs a boost in Tampa Bay, nationally - Tampabay.com

Amazon's power grows - Bend Bulletin

How the Rise of Influencers Like Lilly Singh and Andrew Bachelor Have Disrupted Advertising - Inc.com

The Difference Between Marketing and Advertising and Why You Need Both in Your Life - Inc.com

Roundup of recent advertising/marketing/PR agency wins - Kansas City Business Journal

Ledger-Enquirer's advertising executive to oversee Macon as well - Columbus Ledger-Enquirer

Steven Mandala Named President of Univision Ad Sales and ... - Variety

8 Digital Stats From Last Week That Marketing Players Need to Know - Adweek

Adblock vs. Cost-Per-Action marketing: cooperation works better than conflict - Search Engine Land

Advertising Industry: 2017August02Wednesday

Inside Advertising's New Sober Industry Support Network - AdAge.com

As Amazon's Influence Grows, Marketers Scramble to Tailor Strategies - New York Times

Artificial Intelligence Addresses Ineffective Ad Targeting and Engagement - Broadcasting & Cable (blog)

Ad News: Wendy Peel of ReverseVision Selected to HousingWire 2017 'Women of Influence' List - Advertising Industry Newswire

VCs don't love podcasting, but Gimlet Media has raised another $15 million anyway - Recode

Industry Group Awards Nine Companies 'Certified Against Malware ... - MediaPost Communications

In A Market With No Ratings Standards, How Can the Best Data Win? - AdExchanger

Adblock vs. Cost-Per-Action marketing: cooperation works better than conflict - Search Engine Land

Launch: STiKidotz Customizable 3D Pixel Art Stickers for Imagination and Family Game Time Launched with Indiegogo ... - Advertising Industry Newswire

The Popularity of Placing Ads on Porn Sites - Haaretz