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Advertising Network

Advertising Network: 2016April28Thursday

WomensHealth.com Unveils Women's Health Influencers Ad Network - PR Newswire (press release)

US Newspaper Publishers Form Digital Ad Network - Wall Street Journal

Boys and Girls joins global advertising network - Irish Times

Survey: Ad network payment issues problematic for publishers - BizReport

Magzter announces launch of interactive advertising network for digital magazines - Talking New Media

PopIsle Becomes the First Ad Network to Pay with BitCoin - Virtual-Strategy Magazine

Newspaper Publishers Launch Nucleus, National Ad Network - MediaPost Communications

Small Publishers Still See Benefits of Oft-Maligned Digital Ad Networks - AdAge.com

After two years of decline, TV could see an ad comeback - Los Angeles Times

Why Facebook Is Killing It—Even When Nobody Else Is - WIRED

Ad Network: 2016April28Thursday

WomensHealth.com Unveils Women's Health Influencers Ad Network - PR Newswire (press release)

Survey: Ad network payment issues problematic for publishers - BizReport

US Newspaper Publishers Form Digital Ad Network - Wall Street Journal

Newspaper Publishers Launch Nucleus, National Ad Network - MediaPost Communications

Small Publishers Still See Benefits of Oft-Maligned Digital Ad Networks - AdAge.com

Publishers Want Ad Networks To Improve Payments - MediaPost Communications

comScore: This COPPA-friendly ad network is now world's largest - Kidscreen

How an online ad network tracks client deals, rep compensation - B2B E-commerce World

PopIsle Becomes the First Ad Network to Pay with BitCoin - Virtual-Strategy Magazine

Ad network AdTheorent can now forecast if you're likely to visit a physical store after seeing an ad - Marketing Land

Mobile Ad: 2016April28Thursday

Facebook is in 'a class by itself' when it comes to mobile advertising - Business Insider

Data Is Great, But Delivery Is The Solution to Mobile Ad Problems - MediaPost Communications

Facebook leads mobile ad pack - The Australian

The Limitations of Using Only Google and Facebook for Your Mobile Ad Strategy - Business 2 Community

Facebook revenue smashes expectations, rises more than 50 per cent as mobile ad sales surge - ETTelecom.com

Mobile ad spending up, but pharma's share remains small - FiercePharma

Cat-and-mouse game of mobile ad fraud has only just begun - Luxury Daily

79% of Facebook's Q1 2016 revenue came from mobile ads - Fast Company

How Google Is Attacking Facebook's Mobile Advertising Stronghold - Fortune

YouTube Builds 'Little Haikus of Video' With New 6-Second Mobile Ads - Adweek

Video Ad: 2016April28Thursday

Publishers: Twitter offers better video ad revenue split than rivals - Marketing Dive

Facebook Revenue Tops Estimates on Mobile, Video Ad Boom - AdAge.com (blog)

'Vote Different' Campaign Video Ad Salutes Steve Jobs, Targets The Crazy Ones, Misfits, And Rebels - Forbes

Hilton Launches a New Video Ad Campaign to Push Direct Bookings - Skift

Google's new YouTube video ad format short but unskippable - BizReport

Why the Smartest Video Strategy Focuses on Mobile, Millennials and New Formats - Adweek

A Hilton video ad gives smartphone-toting consumers a virtual tour of Barbados - Mobile Strategies 360

Tōken Ranbu Stage Play Video Ad Shows Cast in Costume - Anime News Network

'Polite' video can beat ad blockers - Warc

AdWords rolls out new 6-second Bumper video ad format - Marketing Dive

Ad exchange: 2016April28Thursday

Will Google's New Meta Ad Exchange Be Named 'Monopoly'? - AdExchanger

Triton Digital Partners With Dentsu Subsidiary To Bring Digital Audio Ad Exchange To Japan - MediaPost Communications

How Digital Giants are Using Ad Exchanges - AdAge.com

Google Makes Its Mark On TV - AdExchanger

Mobile Ad Exchange StartMeApp Shuts Down - Portada-online.com

Google counters header bidding with exchange bidding for Dynamic Allocation - Marketing Land

The quick and the dead – Arbitrage bidding in Adtech and network latency - The Future of Things (press release) (blog)

Facebook Ad Stack Still In Flux As More Cuts Come To LiveRail - AdExchanger

Auroracoin Ads Hit Iceland's Bus Stops, Auroracoin/Krona Exchange Coming Soon - CoinTelegraph

Addressable TV Has Reach Problems; Ad Blocking May Get Third Party Measurement - AdExchanger

Ad Serving: 2016April28Thursday

From Ad Serving to Full Campaign Management: Q&A with Neil Nguyen, CEO, Sizmek - ExchangeWire (blog)

Ad-serving standard could be supporting malvertising - CSO Australia

Google launches DoubleClick Dynamic Ad Insertion to personalize TV ads across devices - Marketing Land

Ad Serving Business and OTT Video Drive 2015 Revenue Growth for SpotX - Marketwired (press release)

How to protect yourself against ad fraud - Marketing Land

DMPs Go Way Beyond Segmentation - AdExchanger

Video ad platform Videology now utilizes Nielsen data for combined online/TV targeting - Marketing Land

Survey finds 90% of APAC web users would consider using ad blockers, ad tech firm suggests 'polite advertising' as a ... - MuMbrella

Flashtalking Expands Leadership and Management Team to Support Continued Global Growth - Marketwired (press release)

Google Makes Its Mark On TV - AdExchanger