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Advertising: 2015June04Thursday

How Facebook's video-traffic explosion is shaking up the advertising world - Fortune

This 'Lucky Charms' video could be the future of advertising - Business Insider

Amazon brings Minions ads to delivery boxes, marking its first advertising ... - GeekWire

Here's Why Mobile Video Is Confusing and Scares Advertisers - Adweek

PayPal can robocall you with advertising from July - Geek

Sony's Crackle Aims to Thwart Digital-Advertising's Viewability Problem - Variety

Brands Remain Silent on Caitlyn Jenner, for a Variety of Reasons - AdAge.com

CFPB warns reverse mortgage advertising is misleading - HousingWire

Tribune Publishing launches national advertising consortium - USA TODAY

Netflix CEO: No advertising coming to the streaming service - USA TODAY

Google Advertising : 2015June04Thursday

Google's Domination in Advertising is Being Challenged by Pinterest, Twitter ... - TheStreet.com

The Google Now upgrade could be a major mobile ad opportunity - Business Insider

At I/O, Google Launches New Attack On Facebook's Mobile Ad Goldmine - Forbes

Google And Yahoo Defeat Last Remaining Lawsuit Over Competitive Keyword ... - Forbes

Apple's iOS drives 75% of Google's mobile advertising revenue - Apple Insider

Inside Google's Secret War Against Ad Fraud - AdAge.com

How YouTube shopping buttons fit into Google's $66 billion ad business - Fortune

Why Google's Click-to-Buy Ads Would Be a Big Deal - AdAge.com

Google and Facebook take more than half of Romania's online advertising - Romania-Insider.com

Google Says 46% of Web Video Ads Are Never Viewed - AdAge.com

Online Advertising : 2015June04Thursday

The long-awaited moment when online advertising eclipses TV is near - Quartz

Block shock - The Economist

Marketers refuse to let online ad fraud defeat them as the fight against ... - The Drum

Google and Facebook take more than half of Romania's online advertising - Romania-Insider.com

Spending on online ads will surpass TV commercials in 2015 - Crain's New York Business

US regulators warn: Ads for reverse mortgages can mislead - Daily Mail

You might never see an ad on your mobile again - CNBC

Adblock Pro is destroying the online ad market - StartupSmart

Why marketers should embrace the brave new frontier of online video ads - The Guardian

Internet ads to eclipse TV commercials within two years - Stuff.co.nz

Advertising Agency: 2015June04Thursday

Can an Ad Agency's Hackathon Approach Help Solve the California Drought? - Adweek

Creative Agency Makes the Shortlist in Coca-Cola's Media-Agency Review - AdAge.com

Lyft Tweets Call for a 'Wildcard' to Join Its Agency-of-Record Review - AdAge.com

CBS Affiliate Combines Forces With Advertising Agency To Create New Content ... - Forbes

Mondelez Kicks Off Media Agency Review - AdAge.com

Tech Firms Pull Talent Away From Ad Agencies - Wall Street Journal

Navy selects new ad agency, signaling direction change - NavyTimes.com

Zipcar Embraces Programmatic Ads and Criticizes Lack of Transparency at ... - Wall Street Journal (blog)

What Can I Tell My Daughter About the Role of Women in Advertising? - AdAge.com

The death of the small ad agency has been greatly exaggerated - Nashville Business Journal (blog)

Advertising and Marketing: 2015June04Thursday

Who's Leading Mobile Advertising Initiatives for the North American Market? - Mobile Marketing Watch

WPP's Xaxis Starts an Agency Whose Pay Depends on Its Results for Marketers - AdAge.com

Allstate Marketing Chief Lisa Cochrane Retires - AdAge.com

Tech Firms Pull Talent Away From Ad Agencies - Wall Street Journal

5 Research-Based Findings Show Content Marketing Beats Native Advertising - Marketing Land

BuzzFeed Names Longtime PepsiCo Exec Its First CMO - AdAge.com

Instagram Just Unleashed a Fully Operational Ad Business - Adweek

Top of the List: Advertising, marketing, public relations, promotional product ... - Atlanta Business Chronicle

9 Fascinating Digital Marketing Stats From the Last Few Days - Adweek

Private marketplaces: a smarter way to buy programmatic advertising - Marketing magazine Australia (registration)

Advertising Industry: 2015June04Thursday

Michael Power - Insider Louisville (press release) (registration)

Why Cross-Device Matching Will Transform the Mobile Advertising Industry - Street Fight

Advertising: Global Group of Eight (G8) Industry Guide - PR Newswire (press release)

Subway Goes All-Natural as Industry Follows Chipotle's Lead - AdAge.com

The advertising industry will really, really miss 'Mad Men' - Mashable

World Outdoor Advertising Industry - MarketWatch

Mad Women: 4 Women in Advertising on 'Mad Men' and the Industry Today - HarpersBAZAAR.com (blog)

Here's what the ad industry thinks of Tim Armstrong selling AOL for $4.4 ... - Business Insider

It's Not Just Cyclical: Industry Change Is Driving Marketing Giants to Review ... - AdAge.com

comScore Introduces Industry's First Combined GRP and Viewability Solution for ... - MarketWatch