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Advertising News

Advertising: 2015December29Tuesday

13 Media and Advertising 'Trends' in 2015 That Never Happened - Wall Street Journal

Look Ahead: Five Advertising Executives to Watch in 2016 - Wall Street Journal

Social and Video Advertising Are Eating Search and Display - Motley Fool

False advertising lawsuits against SeaWorld dismissed - Los Angeles Times

Snapchat Is Making Its Own Original Content for Discover Again - AdAge.com

See The Top 10 LGBT-Themed Ads Of The Year - AdAge.com

Snapchat's Mobile Video Advertising A Threat To Twitter - Android Headlines - Android News

Apple Didn't Kill Mobile Advertising, and May Have Rescued It - Data Informed

Behind Subway's Post-Jared Strategy: No More Discount Ads, Fewer Celebs - AdAge.com

Study: E-Cigarette Advertising Does Not Increase Appeal Of Tobacco To Children - Daily Caller

Google Advertising : 2015December29Tuesday

Booking.com embraces Google's dynamic mobile ad unit Magic Banner - VentureBeat

Google ads can now stream app demos - The Verge

New Google Ad Features Homer Simpson Advertising His Mr. Plow Business On YouTube - Tubefilter

Microsoft and Yahoo Search Share Grows but Still Trails Google by Miles - AdAge.com (blog)

Google Doesn't Want to Be Just Another Advertising Company - Motley Fool

Google considering an option to stream apps as ads - TechRepublic

Google Cardboard Will Bring VR - And VR Ads - To The Masses - Forbes

Google Is Planning a Smarter Messaging App As Messaging Wars Heat Up - AdAge.com (blog)

Apple's Android Attack Frustrates Google's Empire - Forbes

Google Reaches For Cloud Space To Power Advertising, Services - MediaPost Communications

Online Advertising : 2015December29Tuesday

The ultimate guide to getting online advertising results in 2016 - The American Genius

The online advertising industry is about to be severely disrupted - 'It's the ... - Business Insider

Online Advertising & Ecommerce in 2015: Digital Cream Singapore - Econsultancy (blog)

How Will Growth In The Chinese Online Advertising Market Impact Sina? - Forbes

X Marks the Spot That Makes Online Ads So Maddening - New York Times

Recapturing the Lost User of Online Advertising - ExchangeWire (blog)

Flaws Cost US Online Ad Industry $8.2 Billion Annually, IAB Says - Wall Street Journal

Apple Didn't Kill Mobile Advertising, and May Have Rescued It - Data Informed

7 of the Worst Things About Online Advertising - The Cheat Sheet

Regulator hands down guidelines for 'native advertising' online - The Hill

Advertising Agency: 2015December29Tuesday

How ad agency R/GA went from 'Superman' to Super Bowl - News & Observer

Ad Agency Defends Mocked 'Stoner Sloth' Anti-Marijuana Campaign - Fortune

Martin named Ad Agency of the Year by Shoot magazine - Richmond Times-Dispatch

This ad agency is behind the best company holiday card of 2015 - Business Insider

Class action suit filed against Coral Gables ad agency that laid off 62 workers - Miami Herald

Laid-off worker sues ad agency - Sun Sentinel

Coral Gables ad agency lays off 62 workers, shuts down - Miami Herald

State ends kynect campaign with Louisville ad agency - WKYT

Poor SA exchange rate = smallest London ad agency - Bizcommunity.com

Ad Agency Employment Reaches Highest Level Since 2001 - AdAge.com (blog)

Advertising and Marketing: 2015December29Tuesday

Year in Review: Top mergers, management changes in marketing - Kansas City Business Journal

Skrocki to oversee TBC Media advertising, marketing - The Bakersfield Californian

Hall of Shame: The 9 Worst Marketing Fails by Retailers in 2015 - Fortune

Five Digital Marketing Trends Brands And Marketers Should Prepare For In 2016 - Forbes

Apple Taps Grey's Tor Myhren to Lead Marketing Communications - AdAge.com

Five Social Trends Marketers Won't Be Able to Ignore in 2016 - AdAge.com (blog)

What You Need to Know About the Global Ad Market - AdAge.com

A CMO's Guide for Marketing Transformation - AdAge.com (blog)

Why advertisers must fight to control impression decisions - VentureBeat

Diversity In Advertising Is Good Marketing - Forbes

Advertising Industry: 2015December29Tuesday

The online advertising industry is about to be severely disrupted - 'It's the ... - Business Insider

SPYR Welcomes Mobile Advertising Industry Veteran to Advisory Board - PR Newswire (press release)

Singapore's advertising industry is self-regulated - TODAYonline

The online ad industry made a huge mistake 20 years ago that's still costing ... - Business Insider

Susan Credle: Advertising is the most wasteful industry - Digiday

The Online Industry Is Losing $8 Billion a Year, and Ad Blocking Is the Least ... - Adweek

George Lois on emojis, Cannes and the advertising industry today - Digiday

What's An Untrustworthy Supply Chain Costing The US Digital Advertising Industry? - ADOTAS

Dawn of Change - Mobile Internet Marketing Industry Pattern in China - PR Newswire (press release)

Global Outdoor Advertising Industry 2015 Market Research Report - Patriarc