Archive -Daily News

Advertising Network

Advertising Network: 2015December16Wednesday

Mobile advertising network Billy Mobile bets the farm on Hadoop - ComputerWeekly.com

Global: Advertising Network of the Year 2015: BBDO - Campaign India

Advertising Network of the Year 2015: BBDO - CampaignLive

Redirectcom Acquires AdEngage Online Advertising Network - IT Business Net

6 challenges (and their solutions) of mobile ad monetization - The Next Web

Amagi expands TV ad network to international markets - Indiantelevision.com

Microbudgeting: What Your Social Media Advertising Needs In 2016 - BostInno

Surprise! Mozilla just launched an ad blocker for iOS - Network World

As traditional ad networks become obsolete, media agencies bet big on ... - Exchange4Media

A&E Networks Takes Stake In Digital Cooking Brand Panna - AdAge.com

Ad Network: 2015December16Wednesday

Mobile advertising network Billy Mobile bets the farm on Hadoop - ComputerWeekly.com

6 challenges (and their solutions) of mobile ad monetization - The Next Web

Acquisition Of Ad Network Fluent By “Data Fusion” Provider IDI May Create A ... - Marketing Land

Global: Advertising Network of the Year 2015: BBDO - Campaign India

Amagi expands TV Ad Network to key international markets - Exchange4Media

India's Leading Performance Ad Network Scales Business with CAKE by Accelerize - PR Newswire (press release)

Advertising Network of the Year 2015: BBDO - CampaignLive

As traditional ad networks become obsolete, media agencies bet big on ... - Exchange4Media

Amagi expands TV ad network to 5 intl markets; to offer 200 mn base to advertisers - TelevisionPost

Be Heard takes first step towards building a new digital ad network - Growthcompany.co.uk (subscription)

Mobile Ad: 2015December16Wednesday

6 challenges (and their solutions) of mobile ad monetization - The Next Web

LoopMe Closes $7M For AI-driven Video Ad Optimisation Platform - TechCrunch

Booking.com embraces Google's dynamic mobile ad unit Magic Banner - VentureBeat

Mobile ad-blocking gets bogged down by tech politics - Marketing

Transforming mobile advertising into mobile customer care - Luxury Daily

Everything You Need to Know About the Current State of Mobile Ad Fraud - Adweek

Display Ads Dominated Q3 Mobile Ads - ExchangeWire (blog)

Now Another U.K. Carrier Is Eyeing Mobile Ad Controls - TechCrunch

Mobile advertising as a force multiplier - The Next Web

Google Brings Its App Streaming Technology To Mobile Ads - TechCrunch

Video Ad: 2015December16Wednesday

LoopMe Closes $7M For AI-driven Video Ad Optimisation Platform - TechCrunch

'Sticky Videos' Help Online Publishers Boost Video Ad Viewability - Wall Street Journal

Top 10 Most Shared Brands Of 2015: “Furever Friends” Video Ad Pushes Android ... - Marketing Land

Samantha Bee Lampoons Carly Fiorina's Dog Video with Fake Ted Cruz Ad - Mediaite

Tips for Creating Video Ad Content that's Worth Watching - Business 2 Community

What is the optimal length of a video ad? - ClickZ

The latest tactic to lift video ad viewability? 'Sticky videos' - Marketing Dive

YouTube to launch ad-free video, music plan Red - Redding Record Searchlight

Mobile video ad views on YouTube surpass desktop in 2015 - Luxury Daily

Watch Abby Wambach's farewell ad with Gatorade (Video) - FanSided

Ad exchange: 2015December16Wednesday

Podcasting Platform Spreaker Joins Triton Digital's a2x Audio Ad Exchange - MediaPost Communications

Channel 4 launches video programmatic exchange and ad sales production division - CampaignLive

New Xindi botnet is reportedly stealing millions from ad exchanges - VentureBeat

ANA Study: Most Marketers Would Shift Ad Spend Over Lack Of Third-Party ... - AdExchanger

Big Mobile Partners with Triton Digital® to Launch the First Programmatic ... - Business Wire (press release)

Fashionista Bows In-House Native Ad Studio - MediaPost Communications

6 challenges (and their solutions) of mobile ad monetization - The Next Web

Fees for Demand-side Platforms Typically Less than Ad Networks, Report Finds - AdAge.com

Kenya's central bank is taking out newspapers ads to warn against buying Bitcoin - Quartz

FreeWheel Partnering w/ Sky to Grow Addressable TV Ads Across Europe - Beet.TV

Ad Serving: 2015December16Wednesday

Despite Analytics, Programmatic Ad Serving, Out-Of-Stock Incidents Rise - MediaPost Communications

Flashtalking Adds Chief Technology Officer to Usher in Next Chapter of Ad ... - Marketwired (press release)

Booking.com embraces Google's dynamic mobile ad unit Magic Banner - VentureBeat

Revive Adserver Mod Launches Its Smaato Integration Plugin for Revive Ad Server - PR.com (press release)

Apple is serving pop-up ads to users with older handsets - and they're not ... - Business Insider

Fox's True[X], FreeWheel Team Up To Help TV Companies Take On Big Tech Providers - AdExchanger

Publishers: Here's your counter-move to Apple's ad blocking - VentureBeat

Ad of the Day: Tony Hale Is Your Hungry, Obnoxious Subconscious in Subway's ... - Adweek

Tis The Season For Ransomware: Numerous Sites Serving Up Malware Ridden Ads ... - iDigitalTimes.com

Big Mobile Partners with Triton Digital® to Launch the First Programmatic ... - Business Wire (press release)