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Advertising News

Advertising: 2015April18Saturday

How The Facebook Bubble Is Driving Online Startups Into The Arms Of Offline ... - TechCrunch

Art or advertising? Delta's “experiential marketing” has it both ways - Quartz

Disney's Broadcasting Operations Will Benefit From Growth In Non-Advertising ... - Forbes

AOL Unveils ONE by AOL, an Advertising Platform - New York Times

Native Advertising Measurement Is All Over The Map - Wall Street Journal (blog)

PR Pro Calls Advertising Week Organizer 'Abusive' in Twitter Rant - AgencySpy

New York Times Names Its First Chief Revenue Officer Since the '80s - AdAge.com

How the Digital Music Industry Can Spin Your Listening Habits Into Ad Dollars - Adweek

The emojification of brand advertising - Digiday

'Star Wars' and 5 other brands that took over airplanes for advertising - MarketWatch

Google Advertising : 2015April18Saturday

Google: Why YouTube Needs Ads-Free Premium Subscription - Seeking Alpha

Google May Offer New Way to Target Ads - Wall Street Journal

First Google, then Facebook, then...who? - CNBC

Google Says “Vast Majority” Of Ads On Its Platforms Will Be Encrypted By June 30 - TechCrunch

Google moves to encrypt ads following cyberattacks - The Hill

Google's online advertising dominance explained in one chart - Businessinsider India

Thanks to Google, TV Ads Are About to Start Watching You - Wired

Here's How Europe Is Stifling the Ad Business for Google, Facebook and Others - Adweek

Google Likely to Face Charges in Europe for Antitrust Violations - AdAge.com

Google Expands Advertising Options For Mobile Developers Designed To ... - TechCrunch

Online Advertising : 2015April18Saturday

How The Facebook Bubble Is Driving Online Startups Into The Arms Of Offline ... - TechCrunch

First Google, then Facebook, then...who? - CNBC

AOL Unveils 'One' Technology to Simplify Online Advertising - Bloomberg

Why The Future Of Online Advertising Looks A Lot Like Television - Forbes

Matt Denn pushes online privacy safeguards - The News Journal

2016 Presidential Election Spurring Unprecedented Online Advertising Arms Race - IVN News

Why Your Online Advertisements Don't Work, And What To Do About It - Forbes

Women shown fewer online ads for high-paying jobs, study shows - Al Jazeera America

Exposing the Murky World of Online Ads Aimed at Kids - Wired

Taiwan market: Online advertising value in 2014 tops NT$16 billion, says DMA - Digitimes

Advertising Agency: 2015April18Saturday

Showtime's 'Happyish' Highlights Ad Agency Angst - Wall Street Journal

Bacardi Shifts Creative, Media to BBDO and OMD - AdAge.com

Brunner launches new search marketing practice - Pittsburgh Business Times

Brands follow Nike's lead, flock to Amsterdam advertising agencies - OregonLive.com

Barilla Is Looking For a New Creative Agency - AdAge.com

Visa to Start Global Media Agency Review - AdAge.com

Fast-Casual Chain Smashburger Hires Mono as It Increases Marketing, Grows ... - AdAge.com

St. Louis Park native Dan Khabie digital ad agency with global reach - Minneapolis Star Tribune

Native Advertising Shakes Up Agency And Brand Ecosystem - MediaPost Communications

Verizon Preps Review for Digital Agency Support - AdAge.com

Advertising and Marketing: 2015April18Saturday

Art or advertising? Delta's “experiential marketing” has it both ways - Quartz

NY Times Names Ad Chief Kopit Levien CRO, Gives Her Consumer Marketing Too - MediaPost Communications

Brunner launches new search marketing practice - Pittsburgh Business Times

Why the ad tech industry is consolidating like crazy - VentureBeat

Mobile Ad Market to Surpass $100 Billion Next Year - Wall Street Journal (blog)

Marketers and Publishers Find Common Ground on Hot-Button Topic: Viewability - AdAge.com

How Netflix Is Shaking Up Its Marketing Strategy - Wall Street Journal (blog)

Visa Marketing Chief Antonio Lucio Departs for Hewlett-Packard - AdAge.com

You've Heard of Banner Blindness; Get Ready for Content Blindness - AdAge.com

SMS Segment Looms Large with 90% of Revenue as Mobile Advertising Market ... - Mobile Marketing Watch

Advertising Industry: 2015April18Saturday

'Built to serve' – Osborn provides insight to advertising industry - The Appalachian Online

Can the Advertising Industry Beat the “Race to the Bottom”? - Business 2 Community

A bunch of ad execs told us the truth about the drinking, sex, and whether the ... - Business Insider

Is Change Coming to Ad Industry's Self-Regulation Policies? - AdAge.com

Is the Online Ad Industry Cleaning Up Its Act? - Wall Street Journal (blog)

Incomplete, Inaccurate Data Stifling B2B Advertising Industry - MediaPost Communications

'Furious 7' Owns TV Advertising as Industry Spending Slows - Variety

How Google's New TV Service Could Disrupt The Advertising Industry - Benzinga

Why the ad tech industry is consolidating like crazy - VentureBeat

How the Digital Music Industry Can Spin Your Listening Habits Into Ad Dollars - Adweek