Starbucks has introduced a new lineup of drinks called Oleato, which infuses Partanna olive oil into their popular beverages like Caffé Latte, Iced Shaken Espresso, and cold foam. The olive oil is steamed with oat milk for the latte, shaken in the iced espresso drink, and infused into vanilla sweet cream foam to create a luxurious golden foam that tops cold brews. Starbucks customers can also order a press or spoonful of the Partanna olive oil to customize their drinks.
According to Starbucks Chief Marketing Officer, Brady Brewer, Oleato drinks make beverages richer and more luxurious, which is a popular way for customers to customize their coffee. Cold foam is a commonly ordered modifier, and the company included it in Oleato to cater to customers' preferences for changing the texture of their drinks. Iced espresso drinks are Starbucks' largest category by sales volume and its fastest-growing segment, making them a natural fit for Oleato.
Additionally, Oleato drinks may appeal to health-conscious consumers as studies have suggested that consuming olive oil can reduce inflammation and help heart health. Some celebrities like Kourtney Kardashian have endorsed drinking it, and startups like Saint Supply are selling their own olive oil specifically for drinking. Cold beverages accounted for more than three-quarters of drink orders in November, indicating a shift towards drinking more iced beverages.
Partanna olive oil is a type of extra-virgin olive oil that is made from olives grown and harvested in the town of Partanna, located in the southwestern region of Sicily, Italy. Partanna olive oil is known for its fruity and grassy flavor with a mild bitterness, and it is considered a high-quality olive oil that is rich in polyphenols, which have been associated with various health benefits. This olive oil is used by Starbucks to infuse its new lineup of drinks called Oleato.
Based on the information provided by Starbucks, it is possible to make an approximation of the Oleato drinks at home. Here are some recipe ideas:
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Oleato Caffé Latte: Brew a shot of espresso and add steamed oat milk. Then, add a small spoonful of high-quality extra-virgin olive oil, such as Partanna olive oil, to the latte and stir gently.
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Oleato Iced Shaken Espresso: Brew a shot of espresso and let it cool. Then, pour the espresso into a shaker with ice and add a small spoonful of high-quality extra-virgin olive oil. Shake vigorously and strain into a glass filled with ice.
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Oleato Cold Foam: Combine vanilla sweet cream with a small amount of high-quality extra-virgin olive oil, such as Partanna olive oil. Use a frother or blender to whip the mixture until it becomes a fluffy foam. Add the foam to the top of your favorite cold brew coffee.
Note that these recipes are only suggestions, and the exact recipe used by Starbucks may differ. It is also important to use high-quality olive oil to achieve the rich and luxurious taste of Oleato drinks.
Partanna is a charming town located in the province of Trapani
Partanna is a charming town located in the province of Trapani in the southwestern region of Sicily, Italy. The town is situated on a hilltop overlooking the stunning landscape of olive groves and vineyards, with the blue Mediterranean Sea in the distance. With its rich history, culture, and natural beauty, Partanna is a hidden gem that offers visitors an authentic experience of Sicilian life.
The town of Partanna is known for its high-quality extra-virgin olive oil, which is made from the olives grown in the surrounding countryside. The olives are harvested by hand and processed using traditional methods, resulting in a flavorful and aromatic olive oil that is prized by chefs and foodies around the world. In fact, the town hosts an annual olive oil festival, where visitors can taste the local olive oil, as well as other traditional Sicilian foods.
Partanna is also home to several historic sites that showcase its rich cultural heritage. The most notable of these is the Castello di Partanna, a medieval castle built in the 14th century. The castle was once used as a defensive fortress and a prison, and today it houses a museum that displays artifacts from the castle's past. Another notable site is the Chiesa Madre di San Nicola di Bari, a Baroque-style church that dates back to the 18th century. The church features intricate frescoes and a stunning marble altar.
In addition to its historic sites and culinary delights, Partanna offers visitors a chance to experience the natural beauty of Sicily. The surrounding countryside is dotted with rolling hills, vineyards, and olive groves, making it an ideal destination for hiking, biking, and wine tours. Visitors can also enjoy the nearby beaches and crystal-clear waters of the Mediterranean Sea, which are perfect for swimming and sunbathing.
Partanna is a small town that offers visitors a glimpse into the authentic Sicilian way of life. With its rich history, culture, and natural beauty, the town is a must-visit destination for anyone traveling to Sicily. Whether you are interested in culinary delights, historic sites, or outdoor adventures, Partanna has something to offer everyone.
Il Giornale
The main ideas conveyed in the text are the creation of a new coffee chain by Howard Schultz and his eventual acquisition of Starbucks.
Howard Schultz was a former employee of Starbucks and left the company in 1985 to start his own coffee chain called Il Giornale. Schultz was inspired by the coffee culture in Italy, and he wanted to bring that experience to the United States. Il Giornale was a success, and Schultz eventually bought Starbucks in 1987 and merged the two companies.
To rewrite the history of these ideas, we could say: Howard Schultz, who had been working for Starbucks, became inspired by the coffee culture in Italy and left the company in 1985 to create his own coffee chain, which he called Il Giornale. The new chain was successful, and Schultz eventually acquired Starbucks in 1987, merging the two companies and creating the global coffee giant we know today.
Howard Schultz and II Giornale coffee chain
Howard Schultz is a prominent American businessman who is best known for his role in founding the coffee chain Il Giornale, which eventually merged with Starbucks.
Schultz grew up in a working-class family in Brooklyn, New York. He attended college at Northern Michigan University and later earned a master's degree in business from the University of Washington. After graduation, Schultz worked for a variety of companies, including Xerox and Hammarplast.
In 1981, Schultz was hired as the director of retail operations and marketing for Starbucks. At the time, the company had only a handful of locations in Seattle, Washington. However, Schultz saw potential for growth and expansion. He was particularly struck by the coffee culture in Italy, where coffee shops were a central part of social life.
In 1985, Schultz left Starbucks to start his own coffee chain, which he called Il Giornale. The new chain was modeled after the coffee shops in Italy, and it quickly became popular. Il Giornale focused on providing high-quality coffee and a cozy, welcoming atmosphere.
In 1987, Schultz acquired Starbucks and merged it with Il Giornale. The new company retained the name Starbucks, and Schultz became the CEO. Under his leadership, Starbucks expanded rapidly, opening new locations across the United States and eventually around the world.
Today, Starbucks is one of the largest coffee chains in the world, with over 30,000 locations in more than 80 countries. The company is known for its high-quality coffee, friendly atmosphere, and commitment to social responsibility. Schultz served as CEO of Starbucks for many years before stepping down in 2017, but his legacy continues to shape the company's values and culture. |
